About Us

ESTABLISHED in 1988, Countrywide Assured plc is a successful life company providing its customers with long term financial protection for their home and family.

Countrywide Assured plc de-merged from the Countrywide Assured Group on the 25th May 2004, and Chesnara plc is now its holding company. The de-merger did not affect existing customers or their Policies and does not affect the investment potential of any Policies.

In June 2005, Chesnara purchased City of Westminster Assurance Ltd (CWA) from Irish Life and Permanent plc. CWA’s life assurance business includes protection plans, mortgage endowment, savings plans, single premiums bonds, pension policies and permanent health insurance policies. CWA was closed to new business in 1995.

As part of a group restructure, Chesnara transferred City of Westminster Assurance policies into Countrywide Assured. The transfer enabled the business to be managed in a simpler and more efficient manner than would be the case if the business remained separate.

In December 2010, Chesnara purchased Save & Prosper Insurance and Save & Prosper Pensions (collectively known as “Save & Prosper”) from JPMorgan Asset Management Marketing Limited, and the Save & Prosper policies were also transferred into Countrywide Assured. This transfer became effective on 31 December 2011.

In November 2013, Chesnara purchased Direct Line Life Insurance Company Limited from Direct Line Insurance Group Plc. A condition of the sale was that we could no longer use the Direct Line Life name, the company was renamed Protection Life. Protection Life policies have now been transferred into Countrywide Assured and now use this name. This transfer became effective on 31 December 2014.

Countrywide Assured plc is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.